Week 3.2

This poster is an ad done in InDesign for the Modern Art Gallery's Plus 3 Exhibition. I remember this one taking a lot of playing around to get something acceptable. We were supposed to be using a design grid to do it, specifically the modular grid.

Anyway, the color scheme was something I chose early on, but didn't actually implement until later. Since the design was for the Modern Art Gallery, and modern art has connotations of red and black to me, those are the colors I wanted to use, with a few spots of gray to temper it a little. The typefaces were also chosen for the modern aesthetic, partly because they were sans serifs, and partly because I wanted emphasis on the artists. Because of that, I gave the artists a heavier look than the rest of the information to draw more attention to them.

The biggest problem I remember having was getting the names of the artists to fit on the poster. Originally, I didn't have them tilted, nor did I have them intersecting. After some time of failing to get it work horizontally or vertically, I got frustrated and tilted and intersected them, possibly throwing out the grid in the process. I'd never liked the grid idea anyway; I just wanted the project to work. And it helped, much to my relief. After that, all I had to do was toy with the arrangement of the other components and add the color and design elements to the poster, and it became what it is now.