Week 6.1

In Digital Layout, we were supposed to be practicing how to use grids. This particular project was a website design to be done with the help of a hierarchal grid.

In all honesty, I didn't actually use a grid, but I did keep the parameters of the assignment in mind. Because it was a website, the navigation and logo were important elements, so I placed them at the top so they would be found easily. I also put a navigation bar at the bottom, in case the website involved scrolling below the fold. That way, a visitor wouldn't have to go back to the top to go to another page.

The page name is another important factor, so I made it one of the bigger elements with a noticable color: red. The subtitles were a little smaller, and in gray, so they would stand out but wouldn't overwhelm the rest of the information.

The biggest problem I had was with the images. Since the website was for an art gallery, I assumed they'd have a preview of work from their current exhibition, but I didn't want it to break up the text or take away from it at all. My solution was to have a small marquee where only part of the artists' work was displayed instead of the whole image. And since I didn't want to show off too much on the website, I stopped at three works per artist and put some details of the exhibition to the side of it.

Overall, I tried to give the design a Modernist style, since the gallery was for modern art. That, and the fact that I wanted the website clean and easy to navigate, was the reason behind the color scheme, and the sans serif fonts I chose. I think I managed it, so I'm glad how it came out.