This poster was designed for a fictional art exhibition for South University students. The parameters were for all elements to be diagonal, and the only colors used to be red and black.
I wanted to go for a elegant, almost airy look when I was making it. So I chose a very light sans serif for most of the text, and spaced each of the letters out in order to let them breath a little better. The first letters of the headlines were given a scripty typeface to add an extra bit of interest and keep in with the elegant atmosphere I was trying to achieve.
The red section at the bottom was meant to draw the eye down from the headline to the important information for the exhibition. The diagonal arrangement helps with this. The main trouble that I've had with this design is in arranging the elements inside that area, and I still plan to do some more edits on it, around the phone number. But other than that issue, I'm happy with the poster overall. The color scheme I was given worked well for the goal I wanted to acheive, so I haven't felt the need to change it, and the text works nicely, as well. So I'm pleased with how it's turned out.
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