A variant on the last poster, this was another advertisement for a fake art exhibition for South University students. The parameters were the same in terms of color, meaning I could only use red and black, but the elements had to have a deconstructive style to them.
The result turned out like this, with the elements thrown on the page in a legible but not entirely organized manner. I tried to keep a loose sense of hierarchy, however, mostly in the size of each design element, despite them being tossed around at all sorts of angles while still being upright enough to read properly. I was trying to give it the feeling that everything was falling, as if every element would eventually meet with the black pile at the bottom.
Because it was supposed to seem like it was falling, there needed to be an airy atmosphere to it. Thus, all of the white space throughout the poster. That's also why I chose a simple sans serif typeface: so it would be easy to read even though the text was rotated. The four black circles, despite being the dreaded even number that designers are told to veer away from, vary in size and were meant as a simple design element to add some interest. The size variation, however, helps to convery the sense of falling, especially next to the diagonal, also size-variant text. It helps the reader's eye flow down, through the exhibition information, and eventually to the pile at the bottom.
The biggest problems I had with this poster were the circles and the pile of text. For the circles, the issue was where to place them, and what size to make each. That was solved by simple experimentation and the wish to help the eye flow better. As for the pile of text, well... that was just plain tedious. That alone probably took longer than the rest of the poster.
I think the extra time was worth it, though. It may be pretty simple, but I do think that this is one of my nicer pieces, possibly because it's simple. It has a nice flow, and I think it does give a good appearance of falling, so I'm pleased with how it turned out.
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